Newest theater on the world famous 76 strip in Branson will now be known as the Pepsi Legends
BRANSON, MO (February 8, 2024) – Legends in Concert, the World’s Greatest Live Tribute Show,
and PepsiCo have announced a new corporate sponsorship program with Pepsi beverages initially
focused around Legends’ Branson, Missouri operations. The Theater formerly known as Dick Clark’s
American Bandstand theater and owned by Carnegie Companies will now be known as the Pepsi
Legends Theater. Pepsi and Legends in Concert will regionally co-market one another via a
forthcoming series of multi-dimensional strategies, tactics, contests, and promotions along with the
other renown live entertainment attractions regularly appearing in the Pepsi Legends Theater. Pepsi
beverages will also be publicly displayed in and around the Theater including in its lobby along with
a rotating sample of memorabilia from some of the other world-famous popular entertainment and
cultural artifacts its brand has sponsored and been associated with for over 100 years.
Guests that attend the concert on Thursday, February 15, following the ribbon cutting ceremony, will
receive a complimentary PepsiCo beverage and Hurts doughnut to enjoy during the show while
supplies last. FACE FX will be onsite for complimentary facepainting.
“We’ve partnered with Pepsi for the past 25+ years in Branson providing quality beverages to our
customers, so forming this sponsorship was a natural evolution and ideal fit for our Theater and
operations.” said Jeannie Horton, Vice President and General Manager of Legends in Concert’s
Branson operations. “We are excited to kick off our 2024 season in the newly named Pepsi Legends
Theater. The ribbon cutting ceremony will take place Thursday, February 15th at 6:30pm debuting
the Pepsi presence both inside and outside the theater.”
“We are thrilled to take our partnership to the next level and are excited for our fans to see even more
of our branding in the iconic Pepsi Legends Theater. Pepsi has a longstanding presence in the popular
music and culture industry so it’s a natural fit to expand this long-term partnership being a part of
the great entertainment experiences that the Pepsi Legends Theater provides its customers!” said
Amanda Simic, Director of Foodservice Central Division.
About Legends in Concert and the Pepsi Legends Theater:
Celebrating 27 years in Branson, Legends in Concert is a live musical celebration featuring the world’s greatest celebrity
tribute artists. In addition to Legends in Concert’s year-round exclusive marketplace residency of over 250 performances
annually, Pepsi Legends Theater is also home to the year-round award winning SIX Show, The Man in Black, Cassandre,
the annual Branson Elvis Festival, and exclusive Branson seasonal performances of Liverpool Legends, Ronnie McDowell,
Bill Cherry, and Ryan Pelton. New this year, and affirming Legends in Concert’s commitment to sustainability, the
property boasts Liberty Utilities only EV Charging Station located at a theater in the greater Branson, MO marketplace and
900 brand new custom luxury theater seats. In addition to Branson, Legends in Concert produces shows year-round in
such markets as Myrtle Beach, SC, in Waikiki at the Royal Hawaiian Theater, on the high seas aboard the Norwegian
PEARL, and seasonally in Niagara Falls, Long Island, Melbourne, Australia, and a dozen other markets. For more
information: www.legendsinconcert.com/locations/branson-mo
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories
around the world. PepsiCo generated more than $86 billion in net revenue in 2023, driven by a complementary beverage
and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic
brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how
we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and
people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn
About Carnegie Companies:
As a fourth-generation family-owned firm, Carnegie has a long history of sustained profitability and positive cash flow.
Carnegie currently owns or holds significant financial interests in over 40 properties located in Arkansas, California,
Florida, Georgia, Illinois, Indiana, Louisiana, Michigan, Mississippi, Missouri, New York, North Carolina, Ohio, and Texas.
Carnegie’s portfolio is principally comprised of multi-tenant retail, but also includes industrial, office, parking garages,
and undeveloped land. Carnegie typically manages its properties with a long-term orientation. In fact, the company has
owned and operated certain properties in excess of forty years.
Jill Heppner
Legends in Concert, Director of Marketing
(417) 339-3003 ext. 3010
Anna Hellgeth