FOR IMMEDIATE RELEASE
Media Contacts:
Jill Heppner, Legends in Concert Marketing
(417) 339-3003 ext. 3010 | Jill.heppner@legendsinconcert.com

Anna Hellgeth, PepsiCo
Anna.hellgeth@pepsico.com

LEGENDS IN CONCERT THEATER IN BRANSON RENAMED TO PEPSI LEGENDS THEATER

Branson, MO – February 8, 2024 – Legends in Concert, known as the world’s greatest live tribute show, has entered a new sponsorship with PepsiCo, resulting in a name change for its Branson venue. The newly christened Pepsi Legends Theater, formerly Dick Clark’s American Bandstand Theater, stands prominently on the world-famous 76 Strip.

A Strategic Evolution in a Longstanding Partnership

Legends in Concert and PepsiCo have enjoyed a relationship spanning over 25 years. Thus, formalizing this collaboration through a naming rights agreement was a natural progression.

“We’ve partnered with Pepsi for decades, providing beverages to our guests,” said Jeannie Horton, Vice President and General Manager of Legends in Concert Branson. “So this sponsorship is a perfect fit. We’re thrilled to welcome fans to the newly named Pepsi Legends Theater as we kick off our 2024 season.”

New Name, Same World-Class Experience

As part of the partnership, guests can expect Pepsi branding both inside and outside the venue. In addition, the theater will feature displays of Pepsi memorabilia, showcasing the brand’s long history in music and entertainment. Pepsi and Legends will also collaborate on co-branded promotions, ticket giveaways, and interactive campaigns.

Furthermore, this partnership reinforces both brands’ commitment to delivering unforgettable entertainment experiences.

Grand Rebranding Celebration – February 15, 2024

To celebrate the renaming, a ribbon-cutting ceremony will take place on Thursday, February 15 at 6:30 p.m., followed by a special performance. Attendees will enjoy:

• A complimentary PepsiCo beverage

• A Hurts Doughnut (while supplies last)

• Free face painting from FACE FX

This event marks the public launch of Pepsi’s increased presence at the venue.

PepsiCo: A Natural Fit for Music & Pop Culture

Amanda Simic, Director of Foodservice, Central Division at PepsiCo, added:
“We’re excited to deepen our connection with Legends in Concert. Pepsi has long been part of music and culture. Therefore, this partnership is a perfect match.”

About Pepsi Legends Theater & Legends in Concert Branson

Legends in Concert is celebrating its 27th season in Branson. The Pepsi Legends Theater will continue hosting over 250 performances annually, including:

• SIX Show

• The Man in Black

• Cassandre

• Liverpool Legends

• Ronnie McDowell

• Bill Cherry

• Ryan Pelton

• The annual Branson Elvis Festival

Additionally, the venue now features 900 brand new luxury seats and Branson’s only EV charging station at a theater, provided by Liberty Utilities—highlighting a new focus on sustainability.

Besides Branson, Legends in Concert performs year-round in Myrtle Beach, Waikiki, and onboard Norwegian PEARL, with seasonal residencies in Niagara Falls, Long Island, Melbourne (Australia), and other global markets.
Learn more: www.legendsinconcert.com/locations/branson-mo

About PepsiCo

PepsiCo serves consumers over a billion times daily across 200+ countries. Its vast portfolio includes popular brands such as Pepsi-Cola, Gatorade, Lay’s, Quaker, and Mountain Dew. In 2023 alone, PepsiCo generated $86 billion in revenue.

PepsiCo’s long-term strategy, pep+ (PepsiCo Positive), focuses on sustainability and empowering people. Consequently, it aims to create value while respecting environmental boundaries.
More information: www.pepsico.com | @PepsiCo on social media.

About Carnegie Companies

Carnegie Companies, owner of the Pepsi Legends Theater, is a fourth-generation, family-owned real estate firm. The company owns or manages more than 40 properties across 14 states. Carnegie focuses primarily on multi-tenant retail, but also includes office, industrial, and undeveloped land in its portfolio.